Cookie Policy
This Cookie Policy is provided by Villa Brazil Ltd, a private limited company registered in England and Wales under company number 14421623, with its registered office at 403 Lordship Lane, London, N17 6AE, United Kingdom.
Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we, our partners, and users of our services deploy cookies, as well as the options you have to control them.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
How we use cookies
We use cookies for a number of different purposes. Some cookies are necessary for technical reasons, such as ensuring your shopping cart remains stable, processing secure payments via Stripe, and maintaining your session while you navigate the store. Other cookies enable a personalized experience for both visitors and registered users, allowing us to remember your preferences and previous interactions.
We also use cookies for advertising and analytics purposes. This allows us to display relevant content through Google’s advertising networks and understand how our visitors interact with the website to improve the shopping experience. Some of these cookies are set when a page is loaded, or when a specific action is taken, such as adding a product to the cart or completing a purchase.
Many of the cookies we use are only active if you are a registered user (to keep you logged in, for example), while others are set whenever you visit our website, regardless of whether you have an account, to ensure site performance and security.
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Where we place cookies
We set cookies in a number of different locations across our services to ensure a seamless shopping experience. These include:
- On our website (villabrazilmeatmarket.com) and its subdirectories.
-
Within the checkout and secure payment gateways (integrated with Stripe)
to process transactions. -
In the administrative dashboard of the store (wp-admin) for registered
users and staff. -
In the marketing and transactional emails we send, to track engagement
such as opens and clicks.
In addition, third-party partners such as Google may set cookies through
our site to provide analytics and advertising services based on your
consent.
Types of Cookie
The table below explains the types of cookies we use on our website and why we use them.
| Category of cookies | Why we use these cookies |
|---|---|
| Strictly Necessary |
These cookies are essential for our website to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate, perform account-related functions (like maintaining your shopping cart), and ensure our services and secure payments are operating properly. |
| Analytics |
These cookies allow us to optimize performance by collecting information on how users interact with our website, including which pages are visited most, as well as other analytical data. We use these details to improve how our store functions and to understand the customer journey. |
| Targeting & Advertising |
These cookies are set by us and our advertising partners (such as Google) to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time to predict your preferences and display more relevant advertisements to you, including personalized ads based on your profile. |
| Preference |
These cookies allow our website to remember choices you have made in the past, such as your preferred language (e.g., via Polylang) or your region, to provide a more personalized and convenient experience. |
Examples
Below are examples of the cookies used on our website, with explanations of their purpose. These include cookies set directly by our store (first-party) and cookies set by our trusted partners (third-party) to ensure secure payments and accurate marketing measurement. Please note that this is not an exhaustive list, but rather aims to be representative of the technologies we deploy.
In addition to these, third-party services like Google Ads and Stripe may set additional cookies to facilitate transaction security and ad personalization based on your consent choices.
Strictly Necessary
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as msetting your privacy preferences, logging in or filling in forms.
| Name | Description |
|---|---|
| elementor | Maintains page state during navigation and editor functionality. |
| wc_cart_hash_* | Identifies user’s unique shopping cart. |
| wc_fragments_* | Enables dynamic cart updates without page reload. |
| m.stripe.com | Stripe monitoring to detect and prevent fraudulent transactions. |
| __stripe_mid | Stripe user ID for secure payment processing. |
| __stripe_sid | Maintains active payment session during checkout. |
| __ssid | Maintains user session state during navigation. |
| wp_woocommerce_session_* | Maintains checkout data and customer session state. |
| wordpress_logged_in_* | Keeps administrators and users authenticated. |
| wfwaf-authcookie-* | Wordfence Firewall security verification. |
Analytics
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
| Name | Description |
|---|---|
| sbjs_* (all) |
Sourcebuster.js analytics for traffic source and attribution tracking. |
| _ga / _ga_* | Google Analytics cookies for user distinction and usage tracking. |
Targeting & Advertising
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
| Name | Description |
|---|---|
| _gcl_au / _gcl_ls | Google Ads conversion tracking and linker cookies. |
| _fbp | Facebook Pixel cookie for advertising and remarketing. |
| IDE / test_cookie |
Google DoubleClick cookies for ad delivery and performance measurement. |
| lastExternalReferrer | Records the last external URL that referred the user. |
Preference
| Name | Description |
|---|---|
| pll_language | Stores user-selected language preference (Polylang). |
Third-Party Partners
We work with trusted partners like Google (Ads & Analytics) and Stripe (Payment Processing) who may also set cookies on your device. We provide links to their respective privacy policies below for your reference:
Controlling Cookies
Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:
On a mobile device, you may also be able to adjust your settings to limit tracking. Some analytics services we use, which place their own cookies or web tags on your browser, offer their own opt out choices. For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, from Hotjar by using the Do Not Track header, and from Nielsen by clicking the opt out link found within Nielsen’s Privacy Statement.
