Villa Brazil is more than just a grocery store and butcher shop in London. It is the realization of a dream that began in the countryside of Paraná, Brazil, in 1978.
Alessandro (Alex), born and raised in the countryside, spent his childhood helping his family on the farm, where, from a young age, he learned the value of hard work and the meaning of dedication to family.
At the age of 14, he moved to the city, where he got his first job delivering meat for a butcher shop, using a bicycle.
It was during this time that his connection to the world of meat began to take shape. With the support and teachings of his colleague Sidney, he learned everything about butcher shops and meats, solidifying his love and skill for the trade.
At the age of 18, seeking personal and professional growth, Alex moved to São Paulo. In the capital, he had the opportunity to work at the renowned butcher shop chain, Medalhão.
Starting small, he grew within the chain itself, rising from supervisor to general manager over a span of nearly 8 years. This experience was crucial for broadening his knowledge in sales and the operations of large chains, always fueling his dream to grow and expand.
With the desire to reach new horizons, he obtained Italian citizenship and decided to head to Europe. Upon arriving in London, he was welcomed by his brother, who had always been his foundation and right-hand man. With his help, he was able to restart his work in the butcher trade, which had always been his specialty.
However, after two years in London, his brother decided to return to Brazil and, tragically, passed away at the age of 26. Devastated by the loss, Alex went through difficult times, but found strength in his brother’s memory and in the dream they both shared of having their own business. It was this dream that motivated him to continue, even alone.
It was through his brother’s friend that an opportunity arose to open a Brazilian butcher shop and grocery store in North London, as a franchise of the Rio Grande Group.
After a conversation with Fernando, the owner of the franchise, Alex and his family began the venture. They worked with the Rio Grande Group for a year and a half, maintaining a good partnership, and they have immense respect for Fernando for helping them get started.
After a good negotiation and with the desire to create something of their own, Alex and his family decided to follow a new path and invest in their own brand: Villa Brazil. A place that would be a little piece of Brazil in London for the Brazilian, Portuguese, and Latin communities.
After starting his independent career, Alex had the unconditional support of his wife, Rosângela. She was his greatest foundation and safe harbor, helping from the very beginning and playing a fundamental role in the growth and success of Villa Brazil.
Today, with the support of his family — his wife Rosângela and his daughter Rayssa — Alex continues to expand Villa Brazil, always seeking to offer the best service and support to the Brazilian, Portuguese, and Latin community in North London. They have built an excellent and professional team, committed to providing a high-quality shopping experience, with great customer service and the best products for their customers.
A história do Villa Brazil é a história de um sonho realizado, impulsionado pela paixão, trabalho árduo, a força da família, e o apoio inestimável de amigos e de Rosangela e Rayssa, que têm desempenhado papéis cruciais no sucesso da empresa.
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403 Lordship Lane N17 6AE, London, United Kingdom N17 6AE
